Facebook is the most popular social media channel in the world. It has more than 2 billion monthly active users and is used by almost half of all internet users.
The company’s advertising revenue has been growing steadily, which makes it one of the most profitable advertising platforms in the world. Facebook’s ad revenue grew by 43% in 2017, reaching $39 billion.
With this exponential growth rate, Facebook is expected to take over TV as a preferred advertising platform in the near future.
This article will explore 4 Facebook advertising tips to try right now.
How Can a Facebook advertising agency can help you?
Facebook advertising is a great way to reach your target audience and get them to take an action. Whether you want to increase your brand awareness, sell more products or get more people to sign up for your service, Facebook advertising can help you achieve that.
That’s where a Facebook advertising agency in Melbourne comes in. They will analyze your business goals and recommend the best marketing strategy for your needs.
1. Display Your Products with Facebook Carousel Ads
Facebook Carousel Ads are a great way to display your products. They allow you to have up to 10 images on the same ad. This is a great way to showcase your product line and give potential customers a better idea of what you have to offer them. It also allows for more interaction with the customer as they can scroll through the images and see what each one is all about.
Facebook Carousel Ads are an excellent way for businesses to show off their products and services, as well as increase engagement with potential customers.
2. Facebook Video Ads: Everyone’s Doing It, and So Should You
Facebook is the most popular social media platform in the world. It has more than 2 billion monthly active users. And this number is increasing day by day.
In 2016, Facebook introduced video ads on its platform and these ads have been a huge success with advertisers. According to a study by AdStage, video ads on Facebook are viewed for at least 10 seconds 50% of the time, which is much higher than any other type of ad format.
This study also found that video ads on Facebook are six times more likely to be viewed for 30 seconds or more than any other type of ad format.
There are many reasons why you should start using Facebook Video Ads to promote your business and make sales.
3. Keep It Simple with Facebook GIF Ads
Facebook GIF Ads are a great way to grab your audience’s attention. They are a powerful tool for marketers and can be used in different ways.
There are many use cases of Facebook GIF Ads, but the most common one is when you want to promote a product or service. You can create an animated GIF that shows how your product will work and what it will do for your customers. This is usually accompanied by text on the screen that tells people what they should do next, such as “Click here to buy now”.
4. Master Facebook Remarketing
Facebook Remarketing is a powerful tool that marketers should not ignore. It can help them increase their reach and get more conversions.
Facebook Remarketing is a tool that online retailers originally used to retarget visitors who had visited the website but didn’t make the purchase. Marketers have now found many other ways to use this powerful tool.
With Facebook Remarketing, marketers can create custom audiences based on their own data and then target them with ads on Facebook or Instagram. They can also use Facebook’s lookalike audiences to find new customers who are similar to their existing customers for targeted ads.
There are many benefits of using Facebook Remarketing: it helps you reach people who already know your brand, it increases your conversion rates, and it’s easy to implement.